Around the Net
CEOs Turn To CIO Or CTO Before The CMO For Digital Transformation
- The Drum, Thursday, May 7, 2015 6:01 AM
The chief marketing officer (CMO) is not valued as much as the chief technology officer (CTO) or chief information officer (CIO) in leading digital transformation of a business, according to a study by SapientNitro. All 50 chief executives of major European brands interviewed for the research said they were the leaders of digital transformation, but 47 percent said they would turn to a CIO or CTO to lead the charge alongside them. Only 26 percent nominated a CMO.
