• Campaign, Thursday, May 7, 2015 6:21 AM

Dyson, the vacuum cleaner brand, has appointed R/GA London as its global digital agency of record after a competitive pitch. There is no incumbent on the account. Dyson previously handled the work in-house. R/GA London has been tasked with global strategic activity for the brand. Matt Lodder, the vice-president and managing director at R/GA London, said: "It’s a real privilege to partner with such an iconic British brand that shares our own DNA in design and innovation. We can’t wait to start collaborating together."

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