Bill Blass Group named Exposure America and Wondersauce as its public relations and digital creative agencies, respectively. Exposure America will lead the brand's media relations and special events,
while Wondersauce will design the fashion house's website and e-commerce platform. "We selected companies that were in keeping with the values of Bill Blass; respectful of the brand's archive, with a
modern approach to retail and design," said Chris Benz, Creative Director of Bill Blass. "Both firms demonstrated fresh thinking with a consumer-centric lens." Added John Sampogna, Founding Partner of
Wondersauce: "We want to pay homage to the past while building a very modern shopping experience; showcasing Bill Blass products in interesting and beautiful ways." The Bill Blass brand is set to
relaunch in January, 2016.
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