NBC’s in-house ad agency, The NBC Agency
, has restructured account management operations. DAVID LIPSIUS
has been promoted to senior director/operations and will also serve as account executive in charge of MSNBC and MSNBC.com. SHAUN DAVIES
will take on responsibilities as senior account director for CNBC, and GENEEN ESTRADA
, formerly an account director handling CNBC, will now handle NBC Enterprises and cable affiliate marketing. The restructure comes on the heels of a change in responsibilities for NBC Agency SVP/Advertising Services VIVI ZIGLER
, who will expand her role with consumer marketing and advertising oversight for the Bravo cable network.