DAVID LIPSIUS, SHAUN DAVIES, GENEEN ESTRADA & VIVI ZIGLER :The NBC Agency
by Apr 1, 2003, 12:00 AM
NBC’s in-house ad agency, The NBC Agency, has restructured account management operations. DAVID LIPSIUS has been promoted to senior director/operations and will also serve as account executive in charge of MSNBC and MSNBC.com. SHAUN DAVIES will take on responsibilities as senior account director for CNBC, and GENEEN ESTRADA, formerly an account director handling CNBC, will now handle NBC Enterprises and cable affiliate marketing. The restructure comes on the heels of a change in responsibilities for NBC Agency SVP/Advertising Services VIVI ZIGLER, who will expand her role with consumer marketing and advertising oversight for the Bravo cable network.