SHAWN DENNIS was named NFL Vice President of Marketing Services. Dennis, the former Vice President and Group Head - Global Co-branding at MasterCard International, will oversee the NFL's consumer research, database marketing, ticket sales and marketing activities. She also will manage the NFL's overall brand imaging and marketing campaign, including advertising and network and partner promotions and media planning with Young & Rubicam, the League's advertising firm. Dennis joins the NFL after six years at MasterCard International.
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