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Royal Mail Sends Out RFPs For Campaign
- Campaign, Friday, May 29, 2015 9:21 AM
Royal Mail is speaking with creative agencies about a new brand campaign in the U.K. Pitches for the project are due to take place in early June. The process will not affect Royal Mail’s existing agency relationship with Beta. The agency has held the integrated advertising account since 2011, when it beat J. Walter Thompson London, McCann London, MWO and Y&R Brands in a pitch. Publicis Chemistry will continue to handle the direct marketing account.
