• Marketing, Tuesday, June 2, 2015 6:29 AM

Google is adding a "buy button" to shopping ads on mobile search -- but it's not just about boosting conversion, argues Alistair Dent, head of product strategy at iProspect UK. Google has confirmed that it is bringing the "buy button" to its search results on mobile in an attempt to smooth the path between consumers looking at a product online and actually buying it. It is believed that the button will appear on paid product listings. Over the last year Google has been working on its e-commerce and retail-specific offering.

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