BIZ DEV: Brunner Named AOR For Field & Stream Specialty Stores

Field & Stream Specialty Stores, a division of Dick's Sporting Goods, named Brunner as its agency of record, charged with creative, online property management and social media duties. Field & Stream Specialty Stores has 11 sites in eastern states like New York, North Carolina and Michigan. Field & Stream Specialty Stores offer equipment, accessories and services in hunting, fishing, archery and camping categories. The Field & Stream trademark is owned by American Sports Licensing Inc., and is not currently associated with Field & Stream Magazine. "Since launching in 2013, we have experienced incredible growth and we expect to expand the number of our locations aggressively over the next two years," said Shian-Li McGuire, director of brand marketing at Field & Stream. "Brunner's experienced team will be our marketing partner." Field & Stream spent $763,000 on measured media in 2014, down from $805,000 spent in 2013, according to Kantar Media.

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