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The VIA Group has named DAVID ABEND Creative Director of both its Boston and Portland offices. Prior to joining the agency, Abend, was Creative Director with Harpell and also was an Associate Creative Director with Arnold Worldwide.
MKTG promoted Ben Roth from executive vice president, creative to chief creative officer. A new position, Roth is charged with shaping and growing the agency's creative department along with attracting new clients and creatives within the agency. Roth joined MKTG in 2012, following a 20-year career that began at IBM ...
Mithun’s in-house media planning, buying and analytics unit, Compass Point Media, hired Melissa Schoenke, former director of media strategy of Target Corporation, as managing director where she will lead client media strategy, partnerships, investments and content integration.