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PepsiCo Signs Up As UEFA Champions League Partner
- Marketing, Thursday, June 11, 2015 6:19 AM
PepsiCo has signed up as a partner of the UEFA Champions League, with its Walkers, Pepsi MAX and Gatorade brands set to be at the forefront of the sponsorship. The partnership, which starts 1 July and runs for three years, will also feature the snacking giant's Doritos, Lipton and 7UP brands - though PepsiCo is yet to reveal details of its sponsorship programme.
