Around the Net
La Jolla Group Adds Personalization to Emails
- Direct Marketing News, Wednesday, July 1, 2015 11:26 AM
Apparel licensing firm La Jolla Group has a relatively young email program. Recently the company moved from a batch and blast approach and added personalization to make the messages more
effective. The company was already working with predictive analytics platform Reflektion to create more personalized experiences including product recommendations and visual search on its e-commerce
site. Now the retailer has added personalized content to its emails to help drive engagement.
