• Mobile Marketer, Wednesday, July 8, 2015 2:43 PM

Cognac brand Remy Martin is rolling out a new connected bottle experience in China that includes NFC technology to secure authentication and provide opening detection as well as an enhanced customer engagement experience on mobile. Remy Martin has teamed up with integrated platform Selinko to develop the technology behind the connected bottle, which will include a tamper-proof NFC tag inside the capsule to ensure consumers do not use a previously opened item. The Club Connected Bottle will be available in Chinese markets this fall, and purports to be the first of its kind introduced to the spirits industry.

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