Following a review, LA-based Standard Time was named agency of record for Ole Smoky Moonshine. The agency will create a campaign to spotlight Ole Smoky as a unique alternative to the average bar
offering and introduce "C'mon Live a Little," a new brand slogan. "Ole Smoky is committed to the growth of the moonshine category, and we're excited to continue to expand our reach through targeted
media and sponsorships," said John Cochran, CEO of Ole Smoky Tennessee Moonshine. "Together with Standard Time, we can't wait to show everyone what our moonshine is all about." Ole Smoky spent $1.5
million on measured media in 2013, and $425,000 in 2014, according to Kantar Media.
