• Mobile Marketer, Monday, July 13, 2015 12:30 PM

Unilever’s Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male audience with relevant music downloads on mobile as a reward for purchasing products. Consumers may download rewards platform Snipp to partake in the campaign, which runs through December 31. The free download promotion will likely appeal to Axe’s main demographic of younger males, proving that offering attractive, instantaneous rewards is a strategy that more consumer packaged goods brands should consider implementing.

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