Around the Net
Lanson Has Strong Affinity With Wimbledon But Low Sponsorship Recognition
- Marketing, Tuesday, July 14, 2015 9:54 AM
Lanson, the official Champagne of Wimbledon, has been named the brand with the best affinity to the tournament, according to research from Arc London. The agency used its research tool Sponsor DNA to analyse brands that had the closest image correlation. Lanson and Wimbledon share a strong brand match in terms of "inspiration", "posh", "British", "unique" and "affinity". However, the brand suffers from low brand awareness. Just 13% of its research group recognised it as an official sponsor.
