ART COHEN: Turner Media Group
by Nov 16, 2004, 12:00 AM
Turner Media Group hired ART COHEN as senior vice president of ad sales. Cohen is responsible for the introduction of Turner Media Group’s Integrated Transactional Media to the general market advertising community. Integrated Transactional Media takes advantage of new technologies, including interactive television and DVRs, to deliver an innovative opportunity for advertisers across multiple platforms. Most recently, Cohen was senior vice president at ACTV where he was responsible for sales of the SpotOn addressable advertising product.