• Mobile Commerce Daily, Thursday, July 16, 2015 12:30 PM

KLM Royal Dutch Airlines is rolling out an updated mobile application with analysis capabilities designed to anticipate guests’ preferences and needs without prompting, such as suggesting optimal flight seating during the booking process. KLM’s new app, designed in conjunction with AKQA, aims to cater to each customer’s individual needs and make the traveling process more streamlined and comfortable. A simplified booking tool enables users to select a destination and pay for flights directly within the app, as well as save credit card information for a one-step checkout.

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