Around the Net
Restaurant Chain Taps SMS to Drive Store Traffic
- Mobile Marketer, Thursday, July 16, 2015 12:30 PM
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy's potential. The food marketer teamed up with reward program solution Paytronix for several campaigns aimed at sending geofenced messages to members of the Elephant Bar Rewards platform. Paytronix’s geofencing module determines which members are nearby a restaurant location, and is then able to send reminders to customers about existing rewards points or offers in a bid to drive more in-store traffic.
