Advertising.com has named ALEX BENGZON, AMI GOODHART, and LEIGH SAKODA as account executives in the company's New York sales office. Bengzon joins the company from Overture, where he was the direct sales channel account executive. Goodhart was previously group director for the performance direct team at Yahoo. Sakoda most recently served as a sales account executive at CNET. Additionally, SPENCER LEE has been named account executive in the company's Chicago sales office. Lee most recently served as an account director at the Excite Network.