SARA ERICHSON: Nielsen Media Research
by Dec 7, 2004, 12:00 AM
Nielsen Media Research has promoted three executives. SARA ERICHSON has been promoted to general manager in charge of all of Nielsen’s national television audience measurement services. Erichson has been senior vice president, sales and marketing, national services, since February 2003. Erichson succeeds DAVE THOMAS, newly appointed senior vice president, strategy and business development; and SCOTT SPRINGER, newly appointed general manager of operations.