Around the Net
Tesco Emoji Stunt Aimed To Make People Smile
- The Drum, Thursday, July 23, 2015 8:07 AM
Beleaguered as Tesco might be, the grocer recently took time to round up 25 artists and 700 litres of paint to create a giant smiling emoji in a field near Bath. Why? “To make people grin on their commute” of course. The stunt was actually pulled off by Tesco’s mobile arm on the back of a survey which found that a smile from a stranger would lift their spirits in the morning.
