Modem Media has chosen
SCOTT SOROKIN to lead its San Francisco office. He had been leading Modem Media's West Coast creative department and select client relationships since the fall of
2003. Prior to joining Modem Media, Sorokin was co-founder, managing director of Grey Interactive Worldwide, one of the first interactive agencies in the world. While there, he represented clients
such as Time Warner, Procter & Gamble, Sprint, Liz Claiborne, IBM, Hasbro Interactive, Microsoft, Panasonic, Kraft Foods, and Dell Computers.
