PowerOne Media LLC, a provider of online newspaper solutions, has appointed LORREN ELKINS as chief executive officer. Elkins comes to PowerOne Media having spent more than 23 years in the publishing industry. After college, Elkins spent 17 years at The New York Times. While there, Elkins worked in both the flagship paper as well as the regional newspaper group. He served in a variety of positions including stints in circulation, marketing, planning, advertising, and technology.