BARBARA ZACK: IAG
by Mar 16, 2004, 12:00 AM
IAG, the TV ad effectiveness ratings company, announced that BARBARA ZACK has joined the company as managing director, chief strategic officer. Zack will oversee the development of IAG's research and data products. Before joining IAG, Zack was executive vice president, director of communication insights for PHD USA. While there, she developed a proprietary suite of planning tools for PHD.