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Tweeting For Beer

  • The Drum, Tuesday, August 11, 2015 9:23 AM

The Britain Beer Alliance is continuing its wave of food- and beer-related marketing with the launch of a temporary delivery service running via Twitter. To kick off the latest wave of activity, a temporary delivery service will run for nine days with a select number of Londoners who are using #BeerMatch set to receive a goodie bag containing the requested food and a sommelier-paired beer. The #BeerMatch tool dishes up beer and food matches to people tweeting using the hashtag and the @BeerforThat Twitter handle.

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