• by June 1, 2004

Arbitron Inc. strengthened its Portable People Meter (PPM) marketing team by naming JAY GUYTHER as senior vice president of PPM marketing for the U.S. and internationally; and BRAD BEDFORD as vice president, International PPM marketing. Guyther will focus on identifying and prioritizing customer needs with respect to all ratings applications for the PPM worldwide and developing programs and initiatives to address these needs. In addition, he will act as a liaison between radio industry groups – including the Radio Advisory Council and Radio Advertising Bureau. Bedford has spent the last two decades in sales at Arbitron for radio stations and Internet Broadcasting. In 2003, he became a member of Arbitron’s international PPM team.