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Matt Mac Is Back In A Lincoln

Actor Matthew McConaughey is back with the Lincoln auto brand, to tout the redesigned MKX crossover, for a series of commercials set to run next month. Ford’s luxury brand has not revealed how many commercials it will make, but Lincoln spokesman Stephane Cesareo said it would be a multi-platform campaign. National Football League games are included in broadcast plans, according to the Detroit Free Press. The campaign is scheduled to start Sept. 12.

Read the whole story at Automotive News »

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