Tribune Reports Slight Ad Decrease
May 17, 2002, 12:00 AM
Tribune Company reported its summary of revenues and newspaper advertising volume for its fourth quarter, ended April 28, 2002. Consolidated revenues for the period were $417 million, up 2% from last year's $410 million. Publishing revenues in April of $296 million were even with last year. Advertising revenue decreased 1% to $225 million, down from last year's $228 million. Total advertising inches decreased 1% in April. For April, retail advertising revenue was even with last year. Increases in the home furnishing and other retail categories were offset by declines in the department stores, food and electronics categories. National advertising revenue was up 1% due to gains in the travel/resort and entertainment categories, partially offset by financial; full run national volume was flat. Classified advertising revenue was down 4% due to the continued softness in help wanted partially offset by higher auto and real estate. Full run classified volume was down 1% for the period. Broadcasting and Entertainment group revenues rose 6% to $115 million, up from $109 million in April 2001. Television revenue decreased 1% in April primarily due to the absence of Dodgers baseball at KTLA in Los Angeles. The rights to Dodgers telecasts expired after the 2001 season and were not renewed. Radio/entertainment revenues increased 37% primarily due to five additional Cubs home games in 2002 versus April last year.