LINDA B. KEENE:Scholastic
by Jul 20, 2004, 12:00 AM
Scholastic announced that LINDA B. KEENE, a member of its Board of Directors will leave the board to join the company as EVP, marketing. She will succeed DICK SPAULDING. Keene has been an independent consultant on marketing and organizational issues. From 1994 to 2001, she was vice president of market development for American Express Financial Advisors, where she was responsible for marketing and business research, competitive analysis, advertising, brand development, consumer communications, and seminar event marketing.