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Average Number of 'Never Active' Email Subscribers Went Down in Q2: Yesmail
- BizReport, Tuesday, September 1, 2015 8:48 AM
The average number of "never active" email subscribers has dropped below 69 percent according to a new report from Yesmail. The Email Marketing Compass report, revealed that in Q2 2015, consumers opened on average of four marketing messages per week, an increase from the previous years, even as email volume went up 11 percent.
