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'Cosmopolitan' Takes To Snapchat And 'Midi' Format In New Bid To Connect With Readers
- Media Week, Wednesday, September 2, 2015 8:01 AM
As part of a multimillion-pound strategy to find new ways of connecting consumers with content, the launch of Cosmopolitan UK will be viewed as a prelude to its other titles, such as Good Housekeeping and Harper's Bazaar, joining Snapchat too. The UK version will publish up to 12 stories a day on Snapchat. The magazine will also undergo what the publisher calls a "dramatic" new look in its October issue (on sale today). The magazine will also be available in a 'midi' size format for the first time.
