REVOLVING DOOR: After 22 Years, Marcello Serpa And Jose Luiz Madeira Depart Almap BBDO

Following a 22-year stint, Marcello Serpa and Jose Luiz Madeira are leaving Almap BBDO in Brazil. Two years ago, the pair gave day-to-day management duties to Luiz Sanches, chief creative officer, Rodrigo Andrade, chief operating officer and Cintia Goncalves, chief strategy officer. The trio now takes full leadership responsibility for the agency and the group. Serpa and Madeira joined Almap BBDO in 1993 as partners. "It is simply impossible to overstate the impact and contribution that Marcello and Jose Luiz have had on the advertising business in Brazil, across the world, and for BBDO Worldwide," said Andrew Robertson, president and CEO, BBDO Worldwide "Their consistent success is a function both of their leadership brilliance and their ability to attract and retain the very best people in the business -- and that includes Luiz, Cintia and Rodrigo, who will succeed them."

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