Tacoda Systems, a behavioral targeting and audience management company, named
WILLIAM C. JARIS as director and East Coast publisher of sales. For the past year, Jaris has been senior
director/publisher services at Advertising.com in New York where he initiated successful programs with a number of major media companies. Before that, from 2001 to 2003, he was senior vice president
and director of sales LightningCast Inc., also in New York.
