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Channel 5 Promised Double-Digit Budget Increase And Brand Overhaul By Viacom
- The Drum, Thursday, September 17, 2015 6:54 AM
Channel 5 is set to benefit from a significant cash injection from new owners Viacom following their £450m takeover of the network last year, promising a "double digit" budget increase for 2015/16 programming and a brand overhaul. The cash will fund an increase in news output and an overhaul of its on screen brand as it seeks to differentiate its tenure from that of Richard Desmond and reinvigorate the channel's ratings.
