Around the Net
Aldi Move In To eCommerce Brings Risks And Rewards
- Marketing Week, Tuesday, September 29, 2015 7 AM
Aldi is launching an ecommerce operation as it sells products online for the first time in the UK market -- but experts have warned that the move is both a risk and an opportunity. Starting with wine, in the first quarter of 2016, the German discounter will then move to list non-food items -- such as electricals and clothing -- from its Specialbuys range later in the year. Matthew Barnes, chief executive of Aldi in the UK and Ireland had previously dismissed an ecommerce offering altogether.
