BIZ DEV: Path-Tec Taps Arketi Group To Relaunch Brand And Website

Arketi Group was tapped by Path-Tec, a specimen management solutions provider, to relaunch its brand identity and website. The agency will update Path-Tec's logo and redesign its collateral strategy, including corporate and product brochures, email templates and trade show materials. With the help of its technology platform, SpectraPath, Path-Tec works with laboratories to improve supply and kit management, inventory management, specimen and supply logistics, and client management. In addition, SpectraPath's mobile component, SpectraLink, provides users with real-time job and data capture to track deliveries and specimen pickups. "Path-Tec had simply outgrown our brand. The advances we made in our specimen management services and technology were not reflected in how we presented ourselves to customers and prospects," said Kevin Boykin, founder and CEO of Path-Tec. "With a solid grasp on our solutions, Arketi has been able to modernize our brand in a way that showcases us as a national expert."

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