NEW! Save Money On Chipotle Boorito By Adding Unnecessary Item To Halloween Costume

At 90 seconds, this video promoting Chipotle's natural ingredients and yearly Boorito fundraiser ran about 30 seconds longer than necessary. But maybe that's form following content, since the spot showcases the "unnecessary additives" -- artificial flavors, colors and chemicals -- a "Cheapotle" store adds to its food. The Boorito fundraiser follows suit: Between 5 p.m. and closing on Halloween, anyone dressed in costume who adds an unnecessary item to their get-up will score $3 burritos, bowls, salads and tacos. Proceeds from the Boorito promotion will benefit the Chipotle Cultivate Foundation. "Endless Line" stars a woman excited to be first in line at her local Chipotle. She soon learns that she entered a Cheapotle store instead, where an endless line of workers adds a different additive to the woman's meal. See it here, created by Piro and directed by Tim Piper.

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