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Walmart To Shift Nutrition Bars Front And Center
- Fortune, Wednesday, October 7, 2015 8 AM
The world’s largest retailer is going after health seekers. Starting in January, it will give protein and health bars like Cliff and Luna products much more prominent space in its stores, moving them from the over-the-counter area with the diet supplements to the grocery aisle. Later, they might move over to the cash registers at the front. The company will also offerr free health screenings on Saturdays.
