Real-time analytics firm Metamarkets announced yesterday it is analyzing over 100 billion events daily. Its clients, including Linkedin, Twitter and Millennial Media, analyzed more than 12
trillion new events in Q3. "As mobile programmatic grows, there's been a dramatic increase in associated data volumes," said Janae McDonough, vice president, MoPub at Twitter. "In Q2 alone, our
marketplace processed 264 billion monthly ad requests -- 55% more than the monthly average for Q4 2014."
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