BIZ DEV: Colle+McVoy Wins Invisalign

Colle+McVoy was named agency of record for Invisalign Clear Aligners, charged with strategic planning, creative and digital chores. Wunderman San Francisco previously handled the account. "The Colle+McVoy team demonstrated the ability to create a very powerful, integrated plan for our Invisalign brand," said Lisa Weseley, senior director, North America marketing, Align Technology. "I'm excited we are partnering to develop dynamic, cohesive experiences for consumers and dental professionals that take our brand to the next level." Invisalign spent $8.3 million on measured media in 2014 and $5.9 million the first six months of 2015, according to Kantar Media.
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