Around the Net
Campbell Soup Talks To Amazon's Alexa
- Advertising Age, Friday, October 9, 2015 8 AM
Amazon's voice service Alexa is giving suggestions to Amazon Echo users about how to use Campbell Soup in recipes based on preferences, weather and what's trending. Amazon Echo is a tubular desktop device that can read the weather, check sports scores, play music and handle other functions. The program was put together by Rain, Campbell's digital agency.
