Around the Net
NBA Launches 'This Is Why We Play' Campaign
- NYSportsJournalism.com, Monday, October 12, 2015 11:31 AM
The NBA has united current stars, coaches, legends, game-changers, fans and schoolyard ballers for "This Is Why We Play," a multi-media campaign launching this week in advance of the 2015-16 season opener on Oct. 27. The campaign, targeting core and casual fans, is intended to "capture the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court."
