Hub Strategy and Communication was named agency of record for Texture (formerly Next Issue Media), a technology company whose mobile app provides users access to magazines from Conde Nast, Hearst,
Meredith, News Corp. and Time Inc. The account, previously handled by Eleven Inc., was won following a review. The account will be led out of the agency's San Francisco office under the direction of
co-partners and creative directors D.J. O'Neil and Peter Judd, along with account leads Chris Ferko and Elaine Smith. The agency launched a rebranding campaign for Texture on Oct. 1 under the new
brand name and identity, which will run nationally through 2016. "Hub has been a great partner during the execution of our rebrand and relaunch of our product," said Jim Bobowski, vice president and
head of marketing at Texture. "They've brought intelligent strategy and outstanding creative. We're excited to continue our work with Hub and define Texture as the premium reading experience powered
by the world's best editorial brands."