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Bacardi Launches New Campaign
- Advertising Age, Tuesday, October 13, 2015 9 AM
Bacardi rum has played up its Puerto Rican provenance in recent campaigns, with campaigns shot in a famous old fort in San Juan, full of ghosts of the American past. Time for a change. The company is moving in a new creative direction to reach younger people. While the new campaign sticks to the “Bacardi Untameable Since 1862” tag, a new ad features a mobile house party that travels scenic highways and byways with revelers inside.
