• by Amy Corr  @MediaPostOTL, October 13, 2015

Cub Cadet, a manufacturer of outdoor power equipment, named Colle+McVoy as its advertising agency of record, following a review. Brunner Pittsburgh previously handled the account. Colle+McVoy will lead strategic planning, creative, media buying, and digital for Cub Cadet's line of performance power equipment for residential and commercial lines of business. The review was handled by RCG: The Rojek Consulting Group, a Midwest-based marketing consulting firm. "Colle+McVoy impressed us with their comprehensive and strategically integrated approach to build on Cub Cadet's momentum and make our brand even stronger into the future," said Heidi Ketvertis, senior director of marketing for Cub Cadet. "We're also a great cultural match and looking forward to working very collaboratively with their talented team." Cub Cadet spent $5.5 million on measured media in 2014 and $7.6 million the first six months of 2015, according to Kantar Media.