Around the Net
'Customer Led' McDonald's Sees Increase In Sales
- Marketing Week, Friday, October 23, 2015 7:01 AM
McDonald's says a renewed focus on being "customer led in our decisions and actions" helped it to its first quarterly sales increase in its key US market for two years, while UK sales maintained momentum. Sales at McDonald's stores that have been open for at least a year were up 0.9%, while global sales increased by 4%. The UK -- which is one of McDonald's lead markets -- continues to see strong growth, which CEO Steve Easterbrook put down to a "robust planning process and taking actions to meet consumer needs."
