As the Rugby World Cup draws to a close, Mastercard has been crowned the most effective sponsor according to a new Brand Agility Index study by PR firm Waggener Edstrom Communications
[WE]. Topping a list of 15 sponsors with a score of 263, Mastercard was credited for having the “right mix of paid promotion of competitions and smart placement of
content”. Closely following Mastercard was DHL in second place, Land Rover in third and Heineken in the fourth spot.
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