Around the Net
Lexus Shares Info on Its Future Connected Car
- Luxury Daily, Tuesday, November 3, 2015 10:05 AM
Toyota Corp.’s Lexus is getting close to consumers with the reveal of its LF-FC concept model. The brand is using social media to solicit questions and post videos of the vehicle. By going directly to the consumer from the start, assuaging doubts and granting requests, Lexus helps build anticipation and loyalty early.
