• by Amy Corr  @MediaPostOTL, November 3, 2015

Following a review, Dawn Food Products named Faction as its global digital agency of record. The move follows Dawn Foods' effort to consolidate its digital account with one agency. Dawn Foods, based in Jackson, Mich., supplies bakery products wholesale to the worldwide food industry. Faction will build the company's global corporate website and consolidate existing global brand websites into one standalone site. "The team at Dawn Foods understands that today a successful go-to market business strategy requires a creative and consistent digital presence plus a practical implementation of marketing technologies," said Aaron Batte, founder and president of Faction. "Although Faction is new to the wholesale food industry, our unique, dual proficiency in creativity and automated marketing achieves measurable results and is category agnostic. We look forward to this exciting new challenge." Dawn Foods spent $5.6 million on measured media in 2014 and $2.2 million the first six months of 2015, according to Kantar Media.