Around the Net
Burberry Unifies Collections Under A Single Luxury Brand
- Marketing Week, Wednesday, November 4, 2015 6:47 AM
Burberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range. The move will see Burberry get rid of its Prorsum, London and Brit lines. The transition will be phased over the course of next year, with Burberry expecting to have one fully unified label by the end of 2016. The change is aimed at simplifying the presentation of Burberry’s full product range to give luxury shoppers a more consistent experience.
